GA4 introduces a "once per session" conversion counting method, similar to Universal Analytics. Users can choose between "once per event" and "once per session" counting methods for better data ...

Google Ads will use GA4's conversion window settings from March 31, 2023. This change will ensure consistent reporting between the two platforms. Advertisers can opt out by contacting Google support, ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores ...