Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...
A quiet line in a Washington Post email reveals a bigger shift: companies are using your personal data to set prices just for ...
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March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...
Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...
If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...
A few weeks ago, Delta Air Lines stunned the world by saying during an earnings call that it saw "amazingly favorable" results during a pilot program where it used AI to set ticket prices. The program ...
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