GAITHERSBURG, Md. — Floor-to-ceiling walls full of Hot Wheels toy cars line a 4,000 square-foot facility, housing one of the most valuable collections of its kind in the world. By day, Bruce Pascal is ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. The Hot Wheels line of toy cars seems like it would be an ideal candidate for augmented reality. Just ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the launch of the first-ever ...

Ian Weber’s office in Lehi, Utah, is a shrine to his accomplishments. Like other home offices, it’s full of photos, awards and memorabilia that mean the world to him. But here, all the picture frames, ...

In a world where everything Ferrari-branded commands a premium, this new Hot Wheels collection is a breath of fresh air. A quick, real-world anecdote: Walking through the Ferrari museum in Maranello ...

Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. Hot Wheels id is a new smart car and track system from Mattel that combines ...