Let us start with the basic marketing 101 principles everyone forgets when it comes to actually implementing a strategy. First off, define your target market and audience – this is vital as it creates ...

The term “Engagement Marketing” is enjoying a second coming of sorts. The concept created quite a buzz about three years ago, which quickly fizzled out. In all likelihood, it fizzled because no one ...

With the industry constantly evolving, it can seem difficult to pinpoint what really matters. It’s important for marketing professionals to take a page from what they learned in Marketing 101 to stay ...

Getting your Trinity Audio player ready... Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since.

If I had a quarter for every time I've heard one of the following statements about marketing, I wouldn't exactly be rich, but I'd have a lot of quarters: “We don't need to do any 'marketing.' Everyone ...

“Marketing is the lifeblood of any successful apartment community,” said Matthew Mehon, director of marketing for Marquette Management in Naperville, Il. “It’s the engine that drives leads, fuels ...

It’s hard to be a digital marketer. Using Snapchat doesn’t make you a digital marketer. Tweeting about bots and messaging doesn’t make you an expert on conversational commerce. And while sharing Alexa ...

How well do you know your marketing basics? As a new business owner, it's likely not the top of your list of skills to refresh or learn, but it should be an important one. After you've just launched a ...

With the number of mobile users now exceeding desktop users, the importance of a strong mobile marketing strategy is no longer in question. Even so, many service-oriented businesses are putting off ...

Consumer finance is an extremely competitive space. Banks, lenders and credit card providers are battling against one another to win over new and existing customers with tailored reward incentives, ...