A new optical illusion excellently illustrates just how finicky our eyes are when it comes to perceiving colors. Unfortunately, staring at it too long with a friend may kick off an argument much like ...

In 1935, Marcel Duchamp set up a booth at the Concours Lépine, a French fair for inventors promoting their latest gadgets that still occurs to this day. In between a stand of instant vegetable ...

Forget the black and blue dress – this photo of an assuming building is the latest image to demonstrate just how sophisticated our brains are at viewing the colours we see around us. The strange ...

An optical illusion is a visual phenomenon where the brain misinterprets what the eyes perceive, creating a false or misleading impression of reality. This occurs because the brain processes visual ...

Every illusion has a backstage crew. New research shows the brain’s own “puppet strings”—special neurons that quietly tug our perception—help us see edges and shapes that don’t actually exist. When ...